Businesses of all kinds start blogging as a way to build up a long-term audience.
But the reverse is also happening where more and more bloggers start businesses as an extension of their publishing. And it makes sense.
One of the biggest challenges new businesses face is building an audience for their products. Bloggers, on the other hand, often work backwards, building an audience first by consistently putting out good content, and then exploring ways to monetize their traffic.
Starting a blog is easy if you just want to have fun. But if you’re thinking about making money as a blogger down the road, you’ll need to be strategic about how you set it up for success.
This guide will take a thorough look at what you need to know to start a blog and grow it into a source of traffic and income. And while it’s meant for those who haven’t started a business yet, it’s relevant for any businesses that want to get into the blogging game.
But first let’s answer an important question that may seem obvious at first.