Last month we discussed why organic CTR is kind of a big deal. I believe that click-through rate is tremendously valuable and that achieving above-average CTRs can lead to better rankings, particularly on long tail queries.
But even if you don’t believe click-through rate can impact rankings, optimizing for a higher CTR still means you’re optimizing toward the goal of attracting more clicks. More clicks means more traffic and higher conversion rates — because if you can make people more worked up about your product/solution, that carries through to conversions, leads, and sales.
All great, important things!
So what the heck — why isn’t every SEO obsessed with raising organic click-through rates like myself and many other PPC marketers are?