If content marketing predictions made by leaders like Joe Pulizzi, Sarah Mitchell, Carlos Abler, and several others are any indication, 2016 could truly be the year when brands finally start to de-silo their content efforts and operate as fully functional publishers.
This means it’s time to significantly ramp up your content capabilities – or acquire them from other companies – if you don’t want to fall far below the competition when it comes to engaging with today’s tech-savvy and social media-sophisticated consumers.
Regardless of whether your business is looking to build or buy your content marketing expertise, setting yourself up for greater success will take dedication, determination – and an enterprise-wide view of every piece of content you produce. Fortunately, the processes don’t need to be overwhelming if you have the right tools and guidance on hand.
When it comes to creating successful content marketing initiatives, I’ve found that most of the tasks can be divided into four key areas (with a bit of overlap here and there): thinking, planning, doing, and improving.
With this in mind, I’ve compiled a DIY tool kit of checklists, templates, and resources that can help make running your content marketing program a lot more manageable.
In this strategy development phase, your business must determine why and for whom it’s creating content and what goals it will achieve. It’s also the phase where you elicit the stakeholder support you need to position your content marketing program for optimal success.